Let’s face it, most Revenue Operating Systems are far from optimized, bottlenecked in all kinds of different ways, not least of all with a technology platform (SalesForce/CRM, Marketing Automation, Account Management etc) which is not up to the job. At my networking group the other day, one of our members and world class expert, Craig Probus, co-founder of RevCult, helped us understand how to heat-map your customer-buying-journey and build a Revenue Operating System to set records. His co-founder and CEO of RevCult is also a long time member of my San Diego based Vistage CEO Group.
About Mike Richardson
Agility-Facilitator/Mentor/Coach; Agility-Author/Speaker; Agility-Board-Member/Chairman. All-round Agility Activist in everything I do, every day, everywhere, in every way. Provocative, Profound, Practical. At Eye-Level. With Love/Hate!