While Agility is King, how could we not end up talking about cash-flow. It’s the ultimate measure of traction, maybe with the exception of share-price if you are a public company.
How do we grow cash-flow? It’s about dollars and cents. By reducing wheel$pin and what it costs us, which can be huge, hence the $ sign. By increasing tra¢tion in simple ways, hence the ¢ sign.
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